Analytics & CRO to convert more of the traffic you already have
We audit tracking, user journeys and CRM integration. We turn messy data into actionable steps to fix forms, landing pages, ad campaigns and sales follow-up.
Signs you need an Analytics & CRO Audit
Data Discrepancies
Google Ads and GA4 show conflicting numbers without clear explanation.
Duplicate Conversions
Form fills missing from analytics or events tracked multiple times.
Untracked Calls & WhatsApp
Phone calls and WhatsApp chats lacking marketing campaign attribution.
Mobile Friction
Mobile form drop-off exceeds 70% of initial intent.
Sales & Marketing Disconnect
Marketing celebrates lead volume while sales questions lead quality.
No Offline Attribution
Leads arrive but nobody knows which campaign generated final closed sales.
Audit Scope
1. Technical Tracking
GA4, Google Tag Manager, conversion pixels, Consent Mode v2, call tracking and event deduplication.
2. User Experience & CRO
Value proposition, visual hierarchy, form friction, mobile UX and ad-to-landing consistency.
3. Commercial Lead Quality
Qualified lead definitions, CRM status mapping and sales feedback loop integration.
4. Executive Dashboards
Clear dashboards focused on real metrics: ad spend, valid CPL, cost per deal and ROI.
Service Company in Madrid
Identity anonymized under NDA.
Initial situation: The account tracked forms as conversions but failed to differentiate invalid leads or commercial pipeline opportunities.
Interventions: GA4, GTM and Ads audit; duplicate event removal; mobile landing optimization; and end-to-end CRM revenue tracking. Result: 40% reduction in CPL and verified ROI.
Is this audit right for your business?
Clear criteria to determine if analytics audit is your immediate priority:
check_circleImmediate priority if:
- ✓ You invest in paid media but lack verified channel-level ROI.
- ✓ GA4 and ad platforms report conflicting conversion numbers.
- ✓ Marketing claims high lead counts while sales reports low qualification.
- ✓ Inbound calls and WhatsApp inquiries are untracked.
cancelProbably not the first step if:
- ✗ You are not running marketing campaigns yet — traffic must precede measurement.
- ✗ Traffic volume is too low for statistical conclusions.
In low-traffic cases, starting with Google Ads or SEO is more effective.
Transparent Investment
Comprehensive audit starting from €1,200 depending on domain count and funnel complexity.
How long does an audit and CRO take?
Structured timeline from technical diagnosis to data-driven scaling:
| Work Phase | Estimated Time | Action & Deliverables |
|---|---|---|
| Full Technical Audit | 1 - 2 weeks | Thorough review of GA4, GTM, tracking scripts and conversion funnels. |
| Urgent Tracking Fixes | Before final report | Immediate resolution of critical attribution leaks and duplicate triggers. |
| Executive Dashboard Live | 2 - 3 weeks | Clear KPI reporting dashboard: ad spend, valid CPL, deal cost and revenue. |
| Reliable Decision Data | From 1 month | Statistically solid dataset to reallocate ad spend with precision. |
The sooner tracking is corrected, the faster reliable decision data accumulates.
Frequently Asked Questions on Analytics & CRO
Direct answers on tracking, attribution models and conversion optimization.
Why do Google Ads and GA4 report conflicting figures?expand_more
How long does an analytics audit take?expand_more
Do I need active Google Ads campaigns?expand_more
Can you track phone calls and WhatsApp chats?expand_more
What is CRO and how does it differ from analytics?expand_more
Does this replace my ad manager or SEO agency?expand_more
What happens after the audit?expand_more
Discover un-reliable data and where your opportunities drop off
In our initial session we will review your current setup and determine top priorities.
