Conversion is where many companies lose the battle. They have done all the hard work, but fail at the decisive moment. The numbers don't lie:
Of visitors leave without buying or contacting - Source: Baymard Institute, 2024. It is not that they are not interested. It's that something along the way held them back.
of online shopping carts are abandoned before checkout - Source: Baymard Institute, 2024. In Spain, that represents more than €8 billion in lost sales each year.
How much is it costing you?
Of mobile users abandon if the page takes more than 3 seconds - Source: Google/SOASTA, 2023. Every second delay reduces conversion by 7%.
Do you know how long your website takes?
A well-designed landing page converts twice as much as your corporate website. No menu, no external links - just one route: from click to customer.
The promise that captures attention in 3 seconds. If the visitor doesn't understand what's in it for them, you've already lost them.
Extend the benefit without repeating the headline. Eliminate any doubt about what you will receive.
Real-name testimonials, recognisable customer logos, concrete numbers. Trust is built on evidence, not promises.
What you get, when you get it and why you can't wait. Without real urgency, conversion falls a 30%.
A large button with first-person copy ('I want my free analysis' converts 21% rather than 'Request analysis').
No menu, no footer with 20 links, no distracting chat. Only one possible action: convert or exit.
The CTA is the moment where the sale is won or lost. A poorly designed button can cost you 40% of your conversions.
'I want my free diagnosis' converts 3x more than 'Request information'. First person + concrete benefit.
If the button is not the first thing you see when you enter the page, the colour is poorly chosen. High contrast, always.
Minimum 3 CTAs per page: one visible without scrolling, one after each value section, one in the footer. More CTAs = more conversions.
'Only 5 audits available this month' works if it is real. If it is false, it destroys credibility. Use urgency only when it is true.
Checkout is where 69% of e-commerce sales are lost. Each additional step reduces conversion by 20%. Fewer steps = more sales.
All on one screen: shipping, payment, confirmation. Each additional page loses the 20% of the customers who got this far.
Card, PayPal, Bizum, Apple Pay, Google Pay. 8% of abandonments are because the preferred payment method is not available.
Automatic email on the hour, 24 hours and 48 hours. 30% of abandoned carts are recovered with this sequence.
Visible SSL lock, large money-back guarantee, payment method logos. Without these elements, the customer assumes it is a scam.
97% of visitors do not buy on the first visit. These tools get them back.
Your ad chases the visitor all over the internet for 30 days. Retargeting converts 10x more than cold advertising because the user already knows you.
We test everything: headlines, images, CTAs, colours, order of elements. Each change is validated with real traffic before final implementation.
Cart abandoned → email within the hour. No response → email after 24 hours. No response → email with discount after 48 hours. This sequence retrieves the 30% of lost carts.
This pillar is critical if you recognise yourself in any of these cases:
It depends on the sector, but a conversion rate of 2-5% is considered average. The best landing pages achieve 10-15%. If you're below 2%, there's a lot of room for improvement - and your audit will tell you exactly where it is.
The main causes are: unexpected shipping costs, complicated checkout process, lack of payment options and distrust. Our audit identifies exactly what is holding your users back.
Within 48 hours you have a report with the 3 main causes of abandonment in your specific checkout and the plan to correct them.
Absolutely. Small changes (the colour of a button, the text of a headline) can generate 20-50% improvements in conversion. An A/B test with less than 1,000 visitors per variant has no statistical validity - the results are noise, not data.
The fewer the better. Each additional field reduces the conversion by 5-10%. We recommend 3-5 essential fields. If you need more information, you can ask for it later, when the lead already trusts you.
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You have already invested in attracting visitors and building trust. Don't lose that investment in the last step. We optimise your website to convert - with real data, not guesswork. <br>
Request your Free Audit and within 48 hours we'll tell you exactly where you're losing conversions - and what it would take to double your rate in 90 days.
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