Conversion is where many companies lose the battle. They have done all the hard work, but fail at the decisive moment. The numbers don't lie:
Of visitors leave your website without making any purchase or contact. Most do not even consider your offer.
Of online shopping carts are abandoned before checkout, representing billions in lost sales.
Of mobile users abandon a page if it takes more than 3 seconds to load. Speed is conversion.
Every campaign, every offer, deserves a landing page designed with one goal in mind: to convert. No distractions, just a clear message and a direct path to action.
Elements of an Effective Landing Page:
A clear and specific promise that captures attention in 3 seconds.
It reinforces value and removes ambiguity.
Testimonials, client logos, performance statistics. Trust is built on evidence.
What the user gets, when and why they should act now.
A big button, with profit-oriented copy ("Get my Free Analysis" vs. "Submit").
No navigation menu, no external links. Only one way: conversion.
CTAs are not just buttons, they are the decisive moment. We optimise every element to maximise clicks.
"Discover your Growth Opportunities" instead of "Request Information".
The CTA should stand out visually on the page, using colours that contrast with the background.
Above the fold (visible without scrolling), at the end of each value section and in the footer.
"Only 5 free audits available this month" or "Offer valid until Friday".
If you have an e-commerce business, the checkout is your battlefield. Each additional step reduces conversion by 20%.
We minimise the steps. Shipping, payment and confirmation information in one view.
Card, PayPal, Bizum, transfer. The more options, the better.
Automated emails reminding the user of what he/she left pending, with an incentive (10% discount) if necessary.
Trust Signals: Security certificates (SSL), money-back guarantees, clear policies.
We use technology to recover users who did not convert on their first visit.
We show personalised ads to those who visited your website but did not buy, reminding them of your offer.
We test headlines, images, CTAs, colours. Every change is validated with real data.
If a user reaches the cart but does not buy, they receive an automatic email within 1 hour, another one within 24 hours, and a final one with a discount within 48 hours.
Optimising conversion is crucial to:
It depends on the sector, but a conversion rate of 2-5% is considered average. The best landing pages reach 10-15%. If it is below 2%, there is a lot of room for improvement.
The main causes are: unexpected shipping costs, complicated checkout process, lack of payment options and distrust. Our audit identifies exactly what is holding your users back.
Absolutely. Small changes (the colour of a button, the text of a headline) can generate 20-50% improvements in conversion. But they must be done in a structured way, with sufficient traffic and analysis tools.
The fewer the better. Each additional field reduces the conversion by 5-10%. We recommend 3-5 essential fields. If you need more information, you can request it later, once the lead already trusts you.
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Don't let the effort to attract and build trust be lost at the last step. We can optimise your website so that every visit has the best chance of becoming a customer.
Request a Free Audit and we'll show you exactly where you're losing conversions and how we can double your conversion rate in 90 days.
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