{"id":3216,"date":"2026-03-07T18:35:09","date_gmt":"2026-03-07T17:35:09","guid":{"rendered":"https:\/\/n1soluciones.com\/?page_id=3216"},"modified":"2026-03-07T19:06:12","modified_gmt":"2026-03-07T18:06:12","slug":"rosy-project","status":"publish","type":"page","link":"https:\/\/n1soluciones.com\/en\/rosy-project\/","title":{"rendered":"rosy project"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3216\" class=\"elementor elementor-3216\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d678b82 e-flex e-con-boxed e-con e-parent\" data-id=\"d678b82\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-893aeec elementor-widget elementor-widget-html\" data-id=\"893aeec\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"pt\">\r\n<head>\r\n<meta charset=\"UTF-8\">\r\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n<title>Rosy Cakes - Complete Instagram Guide<\/title>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Cormorant+Garamond:ital,wght@0,400;0,600;0,700;1,400;1,600&family=DM+Sans:wght@300;400;500;600&display=swap\" rel=\"stylesheet\">\r\n<style>\r\n  :root {\r\n    --rose: #C2185B;\r\n    --rose-dark: #880E4F;\r\n    --rose-mid: #E91E63;\r\n    --rose-light: #F48FB1;\r\n    --rose-pale: #FCE4EC;\r\n    --gold: #9A7B2F;\r\n    --gold-mid: #C9A84C;\r\n    --gold-light: #F9E4A0;\r\n    --cream: #FDFAF6;\r\n    --warm-white: #FFF8F2;\r\n    --dark: #1C1410;\r\n    --mid: #5C4A3A;\r\n    --soft: #9E8A78;\r\n    --border: rgba(194,24,91,0.12);\r\n  }\r\n\r\n  * { margin: 0; padding: 0; box-sizing: border-box; }\r\n\r\n  body {\r\n    font-family: 'DM Sans', sans-serif;\r\n    background: var(--cream);\r\n    color: var(--dark);\r\n    line-height: 1.7;\r\n  }\r\n\r\n  \/* \u2500\u2500 HERO \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .hero {\r\n    background: #0D0508;\r\n    color: white;\r\n    padding: 0;\r\n    position: relative;\r\n    overflow: hidden;\r\n  }\r\n  .hero-bg {\r\n    position: absolute; inset: 0;\r\n    background:\r\n      radial-gradient(ellipse 80% 60% at 20% 50%, rgba(194,24,91,0.35) 0%, transparent 65%),\r\n      radial-gradient(ellipse 60% 80% at 80% 30%, rgba(201,168,76,0.2) 0%, transparent 60%),\r\n      radial-gradient(ellipse 40% 40% at 60% 80%, rgba(136,14,79,0.25) 0%, transparent 55%);\r\n  }\r\n  .hero-inner {\r\n    position: relative;\r\n    padding: 90px 48px 70px;\r\n    max-width: 960px;\r\n    margin: 0 auto;\r\n  }\r\n  .hero-eyebrow {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    gap: 10px;\r\n    background: rgba(194,24,91,0.2);\r\n    border: 1px solid rgba(194,24,91,0.4);\r\n    color: var(--rose-light);\r\n    font-size: 11px;\r\n    letter-spacing: 3px;\r\n    text-transform: uppercase;\r\n    padding: 7px 18px;\r\n    border-radius: 50px;\r\n    margin-bottom: 28px;\r\n    font-weight: 500;\r\n  }\r\n  .hero h1 {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: clamp(44px, 7vw, 76px);\r\n    font-weight: 700;\r\n    line-height: 1.0;\r\n    margin-bottom: 8px;\r\n    letter-spacing: -1px;\r\n  }\r\n  .hero h1 em {\r\n    font-style: italic;\r\n    color: var(--rose-light);\r\n  }\r\n  .hero-sub {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: clamp(18px, 2.5vw, 24px);\r\n    color: rgba(255,255,255,0.5);\r\n    font-style: italic;\r\n    margin-bottom: 36px;\r\n    font-weight: 400;\r\n  }\r\n  .hero-stats {\r\n    display: flex;\r\n    gap: 0;\r\n    flex-wrap: wrap;\r\n    border: 1px solid rgba(255,255,255,0.08);\r\n    border-radius: 16px;\r\n    overflow: hidden;\r\n    max-width: 640px;\r\n  }\r\n  .hero-stat {\r\n    flex: 1;\r\n    min-width: 120px;\r\n    padding: 20px 24px;\r\n    border-right: 1px solid rgba(255,255,255,0.08);\r\n    text-align: center;\r\n  }\r\n  .hero-stat:last-child { border-right: none; }\r\n  .hero-stat-num {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 30px;\r\n    font-weight: 700;\r\n    color: var(--rose-light);\r\n    display: block;\r\n    line-height: 1.1;\r\n  }\r\n  .hero-stat-label { font-size: 11px; color: rgba(255,255,255,0.4); margin-top: 4px; }\r\n\r\n  \/* \u2500\u2500 NAV \/ TOC \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .toc {\r\n    background: var(--dark);\r\n    color: white;\r\n    padding: 24px 48px;\r\n    position: sticky;\r\n    top: 0;\r\n    z-index: 100;\r\n    border-bottom: 1px solid rgba(194,24,91,0.2);\r\n  }\r\n  .toc-inner {\r\n    max-width: 960px;\r\n    margin: 0 auto;\r\n    display: flex;\r\n    gap: 6px;\r\n    flex-wrap: wrap;\r\n    align-items: center;\r\n  }\r\n  .toc-label {\r\n    font-size: 11px;\r\n    letter-spacing: 2px;\r\n    text-transform: uppercase;\r\n    color: var(--rose-light);\r\n    margin-right: 12px;\r\n    font-weight: 600;\r\n    flex-shrink: 0;\r\n  }\r\n  .toc a {\r\n    color: rgba(255,255,255,0.5);\r\n    text-decoration: none;\r\n    font-size: 12px;\r\n    padding: 5px 12px;\r\n    border-radius: 50px;\r\n    border: 1px solid rgba(255,255,255,0.1);\r\n    transition: all 0.2s;\r\n    white-space: nowrap;\r\n  }\r\n  .toc a:hover { background: var(--rose); color: white; border-color: var(--rose); }\r\n\r\n  \/* \u2500\u2500 LAYOUT \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .page { max-width: 2960px; margin: 0 auto; padding: 0 48px; }\r\n\r\n  section {\r\n    padding: 80px 0;\r\n    border-bottom: 1px solid var(--border);\r\n  }\r\n  section:last-child { border-bottom: none; }\r\n\r\n  .section-kicker {\r\n    display: inline-flex;\r\n    align-items: center;\r\n    gap: 8px;\r\n    font-size: 11px;\r\n    letter-spacing: 3px;\r\n    text-transform: uppercase;\r\n    color: var(--rose);\r\n    font-weight: 600;\r\n    margin-bottom: 14px;\r\n  }\r\n  .section-kicker::before {\r\n    content: '';\r\n    width: 20px; height: 2px;\r\n    background: var(--rose);\r\n    display: inline-block;\r\n  }\r\n  h2 {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: clamp(30px, 4vw, 44px);\r\n    font-weight: 700;\r\n    line-height: 1.15;\r\n    margin-bottom: 14px;\r\n    color: var(--dark);\r\n  }\r\n  .section-lead {\r\n    font-size: 16px;\r\n    color: var(--mid);\r\n    max-width: 2640px;\r\n    margin-bottom: 48px;\r\n    line-height: 1.8;\r\n  }\r\n  h3 {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 24px;\r\n    font-weight: 600;\r\n    color: var(--dark);\r\n    margin-bottom: 16px;\r\n  }\r\n  h4 {\r\n    font-size: 13px;\r\n    font-weight: 700;\r\n    text-transform: uppercase;\r\n    letter-spacing: 2px;\r\n    color: var(--rose);\r\n    margin-bottom: 12px;\r\n  }\r\n\r\n  \/* \u2500\u2500 TWO COL \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .two-col { display: grid; grid-template-columns: 1fr 1fr; gap: 40px; align-items: start; }\r\n  .three-col { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }\r\n  @media (max-width: 2200px) {\r\n    .two-col, .three-col { grid-template-columns: 1fr; }\r\n    .page { padding: 0 24px; }\r\n    .toc { padding: 16px 24px; }\r\n  }\r\n\r\n  \/* \u2500\u2500 CARDS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .card {\r\n    background: white;\r\n    border-radius: 20px;\r\n    padding: 32px;\r\n    border: 1px solid rgba(0,0,0,0.06);\r\n    transition: transform 0.2s ease, box-shadow 0.2s ease;\r\n  }\r\n  .card:hover {\r\n    transform: translateY(-3px);\r\n    box-shadow: 0 16px 48px rgba(194,24,91,0.08);\r\n  }\r\n  .card-accent-rose { border-top: 3px solid var(--rose); }\r\n  .card-accent-gold { border-top: 3px solid var(--gold-mid); }\r\n  .card-accent-dark { border-top: 3px solid var(--dark); }\r\n\r\n  \/* \u2500\u2500 CHECK LIST \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .checklist { display: flex; flex-direction: column; gap: 10px; }\r\n  .check-item {\r\n    display: flex;\r\n    gap: 12px;\r\n    align-items: flex-start;\r\n    padding: 12px 16px;\r\n    background: var(--warm-white);\r\n    border-radius: 10px;\r\n    font-size: 14px;\r\n    color: var(--mid);\r\n  }\r\n  .check-item .ci-icon {\r\n    flex-shrink: 0;\r\n    width: 22px; height: 22px;\r\n    border-radius: 50%;\r\n    display: flex; align-items: center; justify-content: center;\r\n    font-size: 11px;\r\n    font-weight: 700;\r\n    color: white;\r\n    margin-top: 1px;\r\n  }\r\n  .ci-green .ci-icon { background: #4CAF50; }\r\n  .ci-red .ci-icon { background: #F44336; }\r\n  .ci-gold .ci-icon { background: var(--gold-mid); }\r\n\r\n  \/* \u2500\u2500 INSTAGRAM MOCKUP \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .ig-mockup {\r\n    background: #111;\r\n    border-radius: 24px;\r\n    padding: 32px;\r\n    color: white;\r\n    position: relative;\r\n    overflow: hidden;\r\n    border: 1px solid rgba(255,255,255,0.06);\r\n  }\r\n  .ig-mockup::before {\r\n    content: '';\r\n    position: absolute; top: -80px; right: -80px;\r\n    width: 240px; height: 240px;\r\n    background: radial-gradient(circle, rgba(194,24,91,0.25), transparent 70%);\r\n    border-radius: 50%;\r\n    pointer-events: none;\r\n  }\r\n  .ig-top {\r\n    display: flex; align-items: center; gap: 16px;\r\n    margin-bottom: 20px;\r\n    position: relative;\r\n  }\r\n  .ig-avatar {\r\n    width: 68px; height: 68px; border-radius: 50%;\r\n    background: linear-gradient(135deg, var(--rose-mid) 0%, var(--gold-mid) 100%);\r\n    display: flex; align-items: center; justify-content: center;\r\n    font-size: 28px; flex-shrink: 0;\r\n    border: 2px solid rgba(255,255,255,0.15);\r\n    box-shadow: 0 0 0 3px rgba(194,24,91,0.3);\r\n  }\r\n  .ig-handle { font-weight: 700; font-size: 17px; }\r\n  .ig-name { font-size: 13px; color: rgba(255,255,255,0.45); margin-top: 2px; }\r\n  .ig-nums {\r\n    display: flex; gap: 24px;\r\n    padding: 16px 0;\r\n    border-top: 1px solid rgba(255,255,255,0.07);\r\n    border-bottom: 1px solid rgba(255,255,255,0.07);\r\n    margin-bottom: 18px;\r\n    position: relative;\r\n  }\r\n  .ig-num strong { display: block; font-size: 18px; font-weight: 700; }\r\n  .ig-num span { font-size: 11px; color: rgba(255,255,255,0.35); }\r\n  .ig-badge {\r\n    display: inline-block;\r\n    background: rgba(194,24,91,0.25);\r\n    border: 1px solid rgba(194,24,91,0.35);\r\n    color: var(--rose-light);\r\n    font-size: 10px; padding: 4px 12px;\r\n    border-radius: 50px; margin-bottom: 12px;\r\n    letter-spacing: 1px; text-transform: uppercase; font-weight: 600;\r\n    position: relative;\r\n  }\r\n  .ig-bio { font-size: 14px; line-height: 2.1; position: relative; }\r\n  .ig-bio .line { display: block; }\r\n  .ig-bio .link { color: #7EB5F0; font-size: 13px; margin-top: 6px; display: block; }\r\n\r\n  \/* \u2500\u2500 PILLARS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .pillars {\r\n    display: grid; grid-template-columns: repeat(3, 1fr);\r\n    gap: 3px; border-radius: 20px; overflow: hidden;\r\n    margin-bottom: 12px;\r\n  }\r\n  .pillar {\r\n    padding: 32px 20px; text-align: center;\r\n  }\r\n  .pillar-pct {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 44px; font-weight: 700; display: block;\r\n    line-height: 1; margin-bottom: 8px;\r\n  }\r\n  .pillar-name { font-size: 14px; font-weight: 600; margin-bottom: 6px; }\r\n  .pillar-note { font-size: 12px; opacity: 0.65; }\r\n  .p1 { background: var(--rose); color: white; }\r\n  .p2 { background: var(--dark); color: white; }\r\n  .p3 { background: var(--gold-mid); color: white; }\r\n  @media (max-width: 700px) { .pillars { grid-template-columns: 1fr; } }\r\n\r\n  \/* \u2500\u2500 FEED GRID \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .feed-grid {\r\n    display: grid; grid-template-columns: repeat(3, 1fr);\r\n    gap: 4px; border-radius: 16px; overflow: hidden;\r\n  }\r\n  .feed-cell {\r\n    aspect-ratio: 1;\r\n    display: flex; flex-direction: column;\r\n    align-items: center; justify-content: center;\r\n    text-align: center; padding: 8px;\r\n    gap: 4px;\r\n  }\r\n  .feed-cell .fe { font-size: 22px; }\r\n  .feed-cell .ft { font-size: 11px; font-weight: 700; line-height: 1.2; }\r\n  .feed-cell .fs { font-size: 10px; opacity: 0.6; }\r\n  .f-rose { background: var(--rose); color: white; }\r\n  .f-dark { background: #252525; color: white; }\r\n  .f-gold { background: var(--gold-light); color: var(--dark); }\r\n  .f-pale { background: var(--rose-pale); color: var(--rose-dark); }\r\n  .f-warm { background: #FFF3E0; color: #6D4C41; }\r\n  .f-gray { background: #F5F5F5; color: #424242; }\r\n  .f-rose2 { background: #AD1457; color: white; }\r\n  .f-charcoal { background: #37474F; color: white; }\r\n  .f-cream { background: var(--warm-white); color: var(--mid); }\r\n\r\n  \/* \u2500\u2500 HIGHLIGHTS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .highlights { display: flex; flex-direction: column; gap: 8px; }\r\n  .hl-item {\r\n    display: flex; gap: 14px; align-items: center;\r\n    padding: 14px 18px; background: white;\r\n    border-radius: 12px; border: 1px solid rgba(0,0,0,0.06);\r\n    transition: background 0.15s;\r\n  }\r\n  .hl-item:hover { background: var(--rose-pale); }\r\n  .hl-icon { font-size: 22px; flex-shrink: 0; }\r\n  .hl-title { font-size: 14px; font-weight: 600; color: var(--dark); }\r\n  .hl-desc { font-size: 12px; color: var(--soft); margin-top: 2px; }\r\n\r\n  \/* \u2500\u2500 SCHEDULE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .schedule { display: flex; flex-direction: column; border-radius: 16px; overflow: hidden; border: 1px solid var(--border); }\r\n  .sched-row {\r\n    display: grid; grid-template-columns: 120px 1fr 140px;\r\n    gap: 16px; padding: 18px 24px;\r\n    background: white; border-bottom: 1px solid rgba(0,0,0,0.04);\r\n    align-items: center; transition: background 0.15s;\r\n  }\r\n  .sched-row:hover { background: var(--rose-pale); }\r\n  .sched-row:last-child { border-bottom: none; }\r\n  .sched-day { font-weight: 700; font-size: 13px; color: var(--rose); text-transform: uppercase; letter-spacing: 1px; }\r\n  .sched-content { font-size: 14px; color: var(--mid); }\r\n  .sched-fmt {\r\n    font-size: 11px; background: var(--dark); color: white;\r\n    padding: 5px 12px; border-radius: 50px; text-align: center;\r\n    font-weight: 500; white-space: nowrap;\r\n  }\r\n\r\n\r\n  \/* \u2500\u2500 IDEA CARDS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .ideas-grid {\r\n    display: grid;\r\n    grid-template-columns: repeat(auto-fill, minmax(270px, 1fr));\r\n    gap: 16px;\r\n  }\r\n  .idea-card {\r\n    background: white;\r\n    border-radius: 16px; padding: 24px;\r\n    border: 1px solid rgba(0,0,0,0.06);\r\n    position: relative; overflow: hidden;\r\n    transition: transform 0.2s, box-shadow 0.2s;\r\n  }\r\n  .idea-card:hover {\r\n    transform: translateY(-4px);\r\n    box-shadow: 0 16px 40px rgba(194,24,91,0.1);\r\n  }\r\n  .idea-card::before {\r\n    content: '';\r\n    position: absolute; top: 0; left: 0;\r\n    width: 100%; height: 3px;\r\n    background: linear-gradient(90deg, var(--rose), var(--gold-mid));\r\n  }\r\n  .idea-num {\r\n    position: absolute; top: 16px; right: 16px;\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 32px; font-weight: 700;\r\n    color: rgba(0,0,0,0.04);\r\n    line-height: 1;\r\n  }\r\n  .idea-cat {\r\n    font-size: 10px; font-weight: 700; letter-spacing: 2px;\r\n    text-transform: uppercase; color: var(--rose);\r\n    margin-bottom: 8px;\r\n  }\r\n  .idea-title {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 18px; font-weight: 700;\r\n    color: var(--dark); margin-bottom: 8px; line-height: 1.3;\r\n  }\r\n  .idea-desc { font-size: 13px; color: var(--mid); line-height: 1.6; margin-bottom: 14px; }\r\n  .idea-tags { display: flex; flex-wrap: wrap; gap: 6px; }\r\n  .idea-tag {\r\n    background: var(--rose-pale); color: var(--rose);\r\n    font-size: 11px; padding: 4px 10px; border-radius: 50px; font-weight: 600;\r\n  }\r\n\r\n  \/* \u2500\u2500 HOOKS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .hooks { display: flex; flex-direction: column; gap: 10px; }\r\n  .hook {\r\n    background: white; border-left: 4px solid var(--rose);\r\n    border-radius: 0 12px 12px 0; padding: 18px 24px;\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 18px; font-style: italic; color: var(--dark);\r\n    display: flex; gap: 16px; align-items: flex-start;\r\n  }\r\n  .hook-q {\r\n    font-size: 42px; line-height: 0.8;\r\n    color: var(--rose-pale); flex-shrink: 0;\r\n    font-family: Georgia, serif;\r\n  }\r\n\r\n  \/* \u2500\u2500 HASHTAG CLOUD \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .htag-cloud { display: flex; flex-wrap: wrap; gap: 8px; }\r\n  .htag {\r\n    padding: 7px 15px; border-radius: 50px;\r\n    font-size: 13px; font-weight: 500; cursor: default;\r\n    transition: all 0.15s;\r\n    border: 1px solid;\r\n  }\r\n  .htag-rose { color: var(--rose); border-color: rgba(194,24,91,0.25); background: var(--rose-pale); }\r\n  .htag-rose:hover { background: var(--rose); color: white; }\r\n  .htag-gold { color: var(--gold); border-color: rgba(201,168,76,0.3); background: var(--gold-light); }\r\n  .htag-gold:hover { background: var(--gold-mid); color: white; }\r\n  .htag-dark { color: var(--mid); border-color: rgba(0,0,0,0.12); background: white; }\r\n  .htag-dark:hover { background: var(--dark); color: white; }\r\n\r\n  \/* \u2500\u2500 COMMUNITY \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .community-grid {\r\n    display: grid; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr));\r\n    gap: 16px;\r\n  }\r\n  .comm-card {\r\n    background: white; border-radius: 16px; padding: 28px;\r\n    text-align: center; border: 1px solid rgba(0,0,0,0.06);\r\n    transition: transform 0.2s, box-shadow 0.2s;\r\n  }\r\n  .comm-card:hover { transform: translateY(-4px); box-shadow: 0 12px 32px rgba(194,24,91,0.08); }\r\n  .comm-icon { font-size: 36px; margin-bottom: 14px; }\r\n  .comm-title { font-weight: 700; font-size: 15px; margin-bottom: 8px; color: var(--dark); }\r\n  .comm-desc { font-size: 13px; color: var(--soft); line-height: 1.6; }\r\n\r\n  \/* \u2500\u2500 PHASES \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .phases { display: flex; flex-direction: column; gap: 0; }\r\n  .phase {\r\n    display: grid; grid-template-columns: 180px 1fr;\r\n    gap: 32px; padding: 32px 0;\r\n    border-bottom: 1px dashed var(--border);\r\n    align-items: start;\r\n  }\r\n  .phase:last-child { border-bottom: none; }\r\n  .phase-label {\r\n    position: relative;\r\n    padding-left: 24px;\r\n  }\r\n  .phase-label::before {\r\n    content: '';\r\n    position: absolute; left: 0; top: 6px;\r\n    width: 12px; height: 12px;\r\n    border-radius: 50%; background: var(--rose);\r\n    box-shadow: 0 0 0 4px rgba(194,24,91,0.15);\r\n  }\r\n  .phase-num {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 36px; font-weight: 700; color: var(--rose);\r\n    line-height: 1; display: block; margin-bottom: 4px;\r\n  }\r\n  .phase-name { font-size: 14px; font-weight: 700; color: var(--dark); text-transform: uppercase; letter-spacing: 1px; }\r\n  .phase-period { font-size: 12px; color: var(--soft); margin-top: 4px; }\r\n  .phase-items { display: flex; flex-direction: column; gap: 8px; padding-top: 4px; }\r\n  .phase-item {\r\n    display: flex; gap: 10px; align-items: flex-start;\r\n    font-size: 14px; color: var(--mid);\r\n  }\r\n  .phase-item::before {\r\n    content: '\u2192';\r\n    color: var(--rose); font-weight: 700; flex-shrink: 0; margin-top: 1px;\r\n  }\r\n\r\n  \/* \u2500\u2500 ROSEIRAS BLOCK \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .roseiras-block {\r\n    background: linear-gradient(135deg, var(--rose-dark), var(--rose-mid));\r\n    border-radius: 24px; padding: 56px 48px;\r\n    text-align: center; color: white;\r\n    position: relative; overflow: hidden;\r\n    margin: 64px 0;\r\n  }\r\n  .roseiras-block::before {\r\n    content: '\ud83c\udf39';\r\n    position: absolute; font-size: 180px;\r\n    opacity: 0.06; bottom: -20px; right: 20px;\r\n    line-height: 1;\r\n  }\r\n  .roseiras-block h2 {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: clamp(36px, 5vw, 56px); color: white;\r\n    margin-bottom: 8px; position: relative;\r\n  }\r\n  .roseiras-block .subtitle {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 20px; font-style: italic;\r\n    color: rgba(255,255,255,0.7); margin-bottom: 24px;\r\n    position: relative;\r\n  }\r\n  .roseiras-block p {\r\n    max-width: 560px; margin: 0 auto; font-size: 15px;\r\n    color: rgba(255,255,255,0.8); line-height: 1.8; position: relative;\r\n  }\r\n\r\n  \/* \u2500\u2500 QUOTE \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .big-quote {\r\n    border-left: 4px solid var(--rose);\r\n    padding: 32px 40px;\r\n    background: white; border-radius: 0 20px 20px 0;\r\n    margin: 48px 0;\r\n  }\r\n  .big-quote blockquote {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: clamp(20px, 3vw, 28px); font-style: italic;\r\n    color: var(--dark); line-height: 1.4; margin-bottom: 12px;\r\n  }\r\n  .big-quote cite { font-size: 13px; color: var(--soft); }\r\n\r\n  \/* \u2500\u2500 FOOTER \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  footer {\r\n    background: var(--dark); color: white;\r\n    text-align: center; padding: 60px 48px;\r\n  }\r\n  .footer-logo {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 32px; color: var(--rose-light);\r\n    margin-bottom: 10px; display: block;\r\n  }\r\n  footer p { font-size: 13px; color: rgba(255,255,255,0.35); margin-top: 6px; }\r\n  .footer-credits { margin-top: 24px; padding-top: 24px; border-top: 1px solid rgba(255,255,255,0.08); }\r\n  .footer-credits span { font-size: 12px; color: rgba(255,255,255,0.2); }\r\n\r\n  \/* \u2500\u2500 INLINE UTILS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .mt-8 { margin-top: 8px; }\r\n  .mt-16 { margin-top: 16px; }\r\n  .mt-24 { margin-top: 24px; }\r\n  .mt-32 { margin-top: 32px; }\r\n  .mb-24 { margin-bottom: 24px; }\r\n  .mb-32 { margin-bottom: 32px; }\r\n  .mb-48 { margin-bottom: 48px; }\r\n  .cat-title {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 26px; font-weight: 700;\r\n    color: var(--rose); margin: 48px 0 20px;\r\n    display: flex; align-items: center; gap: 12px;\r\n  }\r\n  .cat-title::after {\r\n    content: '';\r\n    flex: 1; height: 1px;\r\n    background: linear-gradient(to right, rgba(194,24,91,0.3), transparent);\r\n  }\r\n\r\n  \/* \u2500\u2500 BENCHMARKS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\r\n  .benchmarks { display: flex; flex-direction: column; gap: 12px; }\r\n  .bm-item {\r\n    display: flex; gap: 20px; align-items: center;\r\n    padding: 20px 24px; background: white;\r\n    border-radius: 16px; border: 1px solid rgba(0,0,0,0.06);\r\n  }\r\n  .bm-icon { font-size: 32px; flex-shrink: 0; }\r\n  .bm-info { flex: 1; }\r\n  .bm-name { font-weight: 700; font-size: 15px; color: var(--dark); }\r\n  .bm-handle { font-size: 13px; color: var(--rose); font-weight: 500; }\r\n  .bm-desc { font-size: 13px; color: var(--mid); margin-top: 4px; line-height: 1.5; }\r\n  .bm-num {\r\n    font-family: 'Cormorant Garamond', serif;\r\n    font-size: 28px; font-weight: 700; color: var(--rose-mid);\r\n    text-align: right; white-space: nowrap;\r\n  }\r\n  .bm-num span { display: block; font-size: 11px; color: var(--soft); font-family: 'DM Sans', sans-serif; }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n<!-- \u2550\u2550\u2550 HERO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<div class=\"hero\">\r\n  <div class=\"hero-bg\"><\/div>\r\n  <div class=\"hero-inner\">\r\n    <div class=\"hero-eyebrow\">\ud83c\udf39 Complete Strategy - N1 Solutions \u00d7 Rosy Cakes<\/div>\r\n    <h1>From patisserie<br>a brand <em>pessoal<\/em><\/h1>\r\n    <p class=\"hero-sub\">O guia definitivo para o Instagram @rosycakesmadrid<\/p>\r\n    <div class=\"hero-stats\">\r\n      <div class=\"hero-stat\"><span class=\"hero-stat-num\">6.1K<\/span><div class=\"hero-stat-label\">Followers today<\/div><\/div>\r\n      <div class=\"hero-stat\"><span class=\"hero-stat-num\">50K+<\/span><div class=\"hero-stat-label\">12-month target<\/div><\/div>\r\n      <div class=\"hero-stat\"><span class=\"hero-stat-num\">100+<\/span><div class=\"hero-stat-label\">Ideias de conte\u00fado<\/div><\/div>\r\n      <div class=\"hero-stat\"><span class=\"hero-stat-num\">4 Phases<\/span><div class=\"hero-stat-label\">Action plan<\/div><\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<!-- \u2550\u2550\u2550 NAV \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<nav class=\"toc\">\r\n  <div class=\"toc-inner\">\r\n    <span class=\"toc-label\">Sections<\/span>\r\n    <a href=\"#diagnostico\">Diagnosis<\/a>\r\n    <a href=\"#posicionamento\">Positioning<\/a>\r\n    <a href=\"#perfil\">Padr\u00e3o Profile<\/a>\r\n    <a href=\"#feed\">Feed &amp; Padr\u00e3o<\/a>\r\n    <a href=\"#conteudo\">100+ Ideas<\/a>\r\n    <a href=\"#calendario\">Calendar<\/a>\r\n    <a href=\"#roseiras\">As Roseiras<\/a>\r\n    <a href=\"#hashtags\">Hashtags<\/a>\r\n    <a href=\"#acoes\">Next Steps<\/a>\r\n  <\/div>\r\n<\/nav>\r\n\r\n<div class=\"page\">\r\n\r\n<!-- \u2550\u2550\u2550 1. DIAGN\u00d3STICO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"diagnostico\">\r\n  <div class=\"section-kicker\">01 - Diagnosis<\/div>\r\n  <h2>O que o perfil tem - e o que falta<\/h2>\r\n  <p class=\"section-lead\">With more than 6,100 followers, 1,653 publications and an elegant visual identity since 2016, the base is solid. The next leap requires showing the person behind the pins.<\/p>\r\n\r\n  <div class=\"two-col mb-48\">\r\n    <div>\r\n      <h4 style=\"color:#4CAF50;\">\u2713 O que j\u00e1 funciona bem<\/h4>\r\n      <div class=\"checklist\">\r\n        <div class=\"check-item ci-green\"><div class=\"ci-icon\">\u2713<\/div>Visual quality of the skittles - product speaks for itself<\/div>\r\n        <div class=\"check-item ci-green\"><div class=\"ci-icon\">\u2713<\/div>Highlights already organised: WEDDINGS, CHILDREN, REVIEWS, VINTAGE...<\/div>\r\n        <div class=\"check-item ci-green\"><div class=\"ci-icon\">\u2713<\/div>Stylish brand identity: pink, golden, white<\/div>\r\n        <div class=\"check-item ci-green\"><div class=\"ci-icon\">\u2713<\/div>Espa\u00e7o f\u00edsico lindo e instagram\u00e1vel - ativo visual poderoso<\/div>\r\n        <div class=\"check-item ci-green\"><div class=\"ci-icon\">\u2713<\/div>1,653 accumulated posts - historical and visible trust<\/div>\r\n        <div class=\"check-item ci-green\"><div class=\"ci-icon\">\u2713<\/div>181 mutual supporters - embryonic community<\/div>\r\n      <\/div>\r\n    <\/div>\r\n    <div>\r\n      <h4 style=\"color:var(--rose);\">\u26a1 O que precisa mudar urgentemente<\/h4>\r\n      <div class=\"checklist\">\r\n        <div class=\"check-item ci-red\"><div class=\"ci-icon\">!<\/div>Rosy quase n\u00e3o aparece - o rosto da marca \u00e9 essencial para crescer<\/div>\r\n        <div class=\"check-item ci-red\"><div class=\"ci-icon\">!<\/div>Zero backstage - the creative process attracts and retains followers<\/div>\r\n        <div class=\"check-item ci-red\"><div class=\"ci-icon\">!<\/div>Bio with no personality - it creates business but does not inspire<\/div>\r\n        <div class=\"check-item ci-red\"><div class=\"ci-icon\">!<\/div>No educational or entrepreneurial content<\/div>\r\n        <div class=\"check-item ci-red\"><div class=\"ci-icon\">!<\/div>Profile picture is logo - perfis com rosto humano geram 38% mais engajamento<\/div>\r\n        <div class=\"check-item ci-red\"><div class=\"ci-icon\">!<\/div>Without community - there are no real interaction, no real challenges, no real interaction.<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <h3>Reference profiles to follow<\/h3>\r\n  <div class=\"benchmarks mt-16\">\r\n    <div class=\"bm-item\">\r\n      <div class=\"bm-icon\">\ud83c\udf82<\/div>\r\n      <div class=\"bm-info\">\r\n        <div class=\"bm-name\">Julia Postigo<\/div>\r\n        <div class=\"bm-handle\">@ajuliapostigo<\/div>\r\n        <div class=\"bm-desc\">She created a huge community - the \"Labinhas\" - combining technical mastery, real backstage and generous teaching. It is the closest model Rosy can build.<\/div>\r\n      <\/div>\r\n      <div class=\"bm-num\">352K<span>followers<\/span><\/div>\r\n    <\/div>\r\n    <div class=\"bm-item\">\r\n      <div class=\"bm-icon\">\ud83d\udc69\u200d\ud83c\udfeb<\/div>\r\n      <div class=\"bm-info\">\r\n        <div class=\"bm-name\">Janelle Copeland<\/div>\r\n        <div class=\"bm-handle\">@thecakemamas<\/div>\r\n        <div class=\"bm-desc\">It combines business education with mentoring for women entrepreneurs. Exactly the two audiences Rosy wants to attract: trainees and entrepreneurs.<\/div>\r\n      <\/div>\r\n      <div class=\"bm-num\">122K<span>followers<\/span><\/div>\r\n    <\/div>\r\n    <div class=\"bm-item\">\r\n      <div class=\"bm-icon\">\ud83d\udca1<\/div>\r\n      <div class=\"bm-info\">\r\n        <div class=\"bm-name\">@segueadi<\/div>\r\n        <div class=\"bm-handle\">Refer\u00eancia indicada pela Rosy<\/div>\r\n        <div class=\"bm-desc\">Profile that balances aspirational content with practical education. The person appears a lot, mixes personal and professional life, and has clear call-to-action in each post.<\/div>\r\n      <\/div>\r\n      <div class=\"bm-num\">Ref.<span>indicated<\/span><\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 2. POSICIONAMENTO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"posicionamento\">\r\n  <div class=\"section-kicker\">02 - Positioning<\/div>\r\n  <h2>Who is Rosy on Instagram?<\/h2>\r\n  <p class=\"section-lead\">Rosy is not just the owner of a bakery - she is a woman who built something from scratch, in a new city, with her own hands. This story is worth gold.<\/p>\r\n\r\n  <div class=\"big-quote\">\r\n    <blockquote>\"I am Rosy - pastry chef, entrepreneur and creator of beautiful moments. Since 2016 in Madrid, I transform skittles into works of art and dreams into real businesses. Here I teach you, inspire you and show you that it is possible.\"<\/blockquote>\r\n    <cite>- N\u00facleo do posicionamento da marca pessoal<\/cite>\r\n  <\/div>\r\n\r\n  <h3 class=\"mt-32 mb-24\">The 3 Pillars of Identity - ideal feed proportions<\/h3>\r\n  <div class=\"pillars\">\r\n    <div class=\"pillar p1\">\r\n      <span class=\"pillar-pct\">50%<\/span>\r\n      <div class=\"pillar-name\">A Entrepreneur<\/div>\r\n      <div class=\"pillar-note\">Bastidores, rotina real, entregas, manh\u00e3s no ateli\u00ea, dia a dia honesto<\/div>\r\n    <\/div>\r\n    <div class=\"pillar p2\">\r\n      <span class=\"pillar-pct\">30%<\/span>\r\n      <div class=\"pillar-name\">A Artist<\/div>\r\n      <div class=\"pillar-note\">Processes, finished skittles, techniques, before\/after, portfolio<\/div>\r\n    <\/div>\r\n    <div class=\"pillar p3\">\r\n      <span class=\"pillar-pct\">20%<\/span>\r\n      <div class=\"pillar-name\">A Professora<\/div>\r\n      <div class=\"pillar-note\">Tutorials, tips, business, inspiration for women and mothers<\/div>\r\n    <\/div>\r\n  <\/div>\r\n  <p class=\"mt-8\" style=\"font-size:13px;color:var(--soft);text-align:center;\">This proportion ensures that the profile is human, aspirational AND useful - at the same time, for different audiences.<\/p>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 3. PADR\u00c3O DO PERFIL \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"perfil\">\r\n  <div class=\"section-kicker\">03 - Profile Profile<\/div>\r\n  <h2>New identity on Instagram<\/h2>\r\n  <p class=\"section-lead\">The bio, profile picture and highlights are the first impression. In less than 5 seconds, a visitor decides whether to stay or go back.<\/p>\r\n\r\n  <div class=\"two-col mb-48\">\r\n    <div class=\"ig-mockup\">\r\n      <div class=\"ig-top\">\r\n        <div class=\"ig-avatar\">\ud83d\udc69\u200d\ud83c\udf73<\/div>\r\n        <div>\r\n          <div class=\"ig-handle\">rosycakesmadrid<\/div>\r\n          <div class=\"ig-name\">Rosy | Pasteleira &amp; Empreendedora<\/div>\r\n        <\/div>\r\n      <\/div>\r\n      <div class=\"ig-nums\">\r\n        <div class=\"ig-num\"><strong>1.6K<\/strong><span>posts<\/span><\/div>\r\n        <div class=\"ig-num\"><strong>6.1K<\/strong><span>followers<\/span><\/div>\r\n        <div class=\"ig-num\"><strong>3.2K<\/strong><span>seguindo<\/span><\/div>\r\n      <\/div>\r\n      <div class=\"ig-badge\">\u2728 Pasteleira - Entrepreneur - Madrid<\/div>\r\n      <div class=\"ig-bio\">\r\n        <span class=\"line\">\ud83c\udf82 Personalised skittles since 2016<\/span>\r\n        <span class=\"line\">\u2728 Te ensino a fazer bolos e a empreender<\/span>\r\n        <span class=\"line\">\ud83d\udc69\u200d\ud83c\udf73 Mostro o meu dia a dia real no ateli\u00ea<\/span>\r\n        <span class=\"line\">\ud83d\udccd Madrid | Encomendas &amp; Courses \ud83d\udc47<\/span>\r\n        <span class=\"link\">\ud83d\udd17 rosycakesmadrid.com\/link-menu<\/span>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div>\r\n      <h3>Why this bio works<\/h3>\r\n      <div class=\"checklist mt-16\">\r\n        <div class=\"check-item ci-gold\"><div class=\"ci-icon\">\u2605<\/div><div><strong>Exhibition name includes \"Pasteleira &amp; Empreendedora\".\"<\/strong> - aparece em buscas por esses termos no Instagram<\/div><\/div>\r\n        <div class=\"check-item ci-gold\"><div class=\"ci-icon\">\u2605<\/div><div><strong>Profile picture = rosto da Rosy<\/strong> - never the logo. Perfis com rosto geram 38% mais engajamento<\/div><\/div>\r\n        <div class=\"check-item ci-gold\"><div class=\"ci-icon\">\u2605<\/div><div><strong>\"Since 2016\"<\/strong> - credibilidade e solidez imediatas. She is not a novice.<\/div><\/div>\r\n        <div class=\"check-item ci-gold\"><div class=\"ci-icon\">\u2605<\/div><div><strong>\"Mostro o meu dia a dia\".\"<\/strong> - promises authenticity, which is what people are following today<\/div><\/div>\r\n        <div class=\"check-item ci-gold\"><div class=\"ci-icon\">\u2605<\/div><div><strong>CTA clear<\/strong> - \"Encomendas &amp; Cursos\" + link prepares the sale before any post<\/div><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <h3 class=\"mb-24\">Reorganiza\u00e7\u00e3o dos Destaques (Highlights)<\/h3>\r\n  <div class=\"two-col\">\r\n    <div class=\"highlights\">\r\n      <div class=\"hl-item\"><div class=\"hl-icon\">\ud83c\udf39<\/div><div><div class=\"hl-title\">ABOUT ROSY<\/div><div class=\"hl-desc\">Personal history, background, values - who she really is<\/div><\/div><\/div>\r\n      <div class=\"hl-item\"><div class=\"hl-icon\">\ud83c\udf82<\/div><div><div class=\"hl-title\">MEUS BOLOS<\/div><div class=\"hl-desc\">Curated portfolio of the best works by category<\/div><\/div><\/div>\r\n      <div class=\"hl-item\"><div class=\"hl-icon\">\ud83c\udfac<\/div><div><div class=\"hl-title\">BASTIDORES<\/div><div class=\"hl-desc\">Day by day, real rotation, honest creative process<\/div><\/div><\/div>\r\n      <div class=\"hl-item\"><div class=\"hl-icon\">\ud83c\udf93<\/div><div><div class=\"hl-title\">LEARN HOW<\/div><div class=\"hl-desc\">lessons, tutorials, mini-classrooms, educational content<\/div><\/div><\/div>\r\n    <\/div>\r\n    <div class=\"highlights\">\r\n      <div class=\"hl-item\"><div class=\"hl-icon\">\u2b50<\/div><div><div class=\"hl-title\">REVIEWS<\/div><div class=\"hl-desc\">Deposits and real customer feedback (maintain existing)<\/div><\/div><\/div>\r\n      <div class=\"hl-item\"><div class=\"hl-icon\">\ud83c\udf81<\/div><div><div class=\"hl-title\">ENCOMENDATIONS<\/div><div class=\"hl-desc\">How to order, ordering process, indicative prices, FAQ<\/div><\/div><\/div>\r\n      <div class=\"hl-item\"><div class=\"hl-icon\">\ud83d\udcda<\/div><div><div class=\"hl-title\">COURSES<\/div><div class=\"hl-desc\">Information about online courses and presence workshops<\/div><\/div><\/div>\r\n      <div class=\"hl-item\"><div class=\"hl-icon\">\ud83c\udf39<\/div><div><div class=\"hl-title\">ROSEIRAS COMMUNITY<\/div><div class=\"hl-desc\">Photos of followers, alunas and results of the community<\/div><\/div><\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 4. FEED & IDENTIDADE VISUAL \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"feed\">\r\n  <div class=\"section-kicker\">04 - Feed &amp; Visual Identity<\/div>\r\n  <h2>Visual standard of the feed<\/h2>\r\n  <p class=\"section-lead\">The feed is a montra. The alternation between types of content creates visual rhythm and keeps people exploring the profile.<\/p>\r\n\r\n  <div class=\"two-col\">\r\n    <div>\r\n      <h3 class=\"mb-24\">Cycle of 9 posts (repeat)<\/h3>\r\n      <div class=\"feed-grid\">\r\n        <div class=\"feed-cell f-rose\"><div class=\"fe\">\ud83c\udf82<\/div><div class=\"ft\">Final Bolus<\/div><div class=\"fs\">Product photo<\/div><\/div>\r\n        <div class=\"feed-cell f-dark\"><div class=\"fe\">\ud83c\udfac<\/div><div class=\"ft\">Reel frame<\/div><div class=\"fs\">Video process<\/div><\/div>\r\n        <div class=\"feed-cell f-warm\"><div class=\"fe\">\ud83d\udc69\u200d\ud83c\udf73<\/div><div class=\"ft\">Rosy appears<\/div><div class=\"fs\">Photo pessoal<\/div><\/div>\r\n        <div class=\"feed-cell f-pale\"><div class=\"fe\">\u2728<\/div><div class=\"ft\">Inspira\u00e7\u00e3o<\/div><div class=\"fs\">Phrase\/carrossel<\/div><\/div>\r\n        <div class=\"feed-cell f-rose2\"><div class=\"fe\">\ud83c\udf82<\/div><div class=\"ft\">Final Bolus<\/div><div class=\"fs\">Product photo<\/div><\/div>\r\n        <div class=\"feed-cell f-charcoal\"><div class=\"fe\">\ud83d\udcda<\/div><div class=\"ft\">Reel Tutorial<\/div><div class=\"fs\">Educational<\/div><\/div>\r\n        <div class=\"feed-cell f-cream\"><div class=\"fe\">\ud83d\ude97<\/div><div class=\"ft\">Delivery\/Day<\/div><div class=\"fs\">Actual frame<\/div><\/div>\r\n        <div class=\"feed-cell f-gold\"><div class=\"fe\">\ud83c\udf82<\/div><div class=\"ft\">Final Bolus<\/div><div class=\"fs\">Product photo<\/div><\/div>\r\n        <div class=\"feed-cell f-gray\"><div class=\"fe\">\ud83d\udcac<\/div><div class=\"ft\">Happy Customer<\/div><div class=\"fs\">Testemunho<\/div><\/div>\r\n      <\/div>\r\n      <p style=\"font-size:12px;color:var(--soft);margin-top:10px;\">Repeat the cycle - create a predictable and visually appealing rhythm<\/p>\r\n    <\/div>\r\n\r\n    <div>\r\n      <h3 class=\"mb-24\">Identidade visual a manter<\/h3>\r\n      <div style=\"display:flex;flex-direction:column;gap:14px;\">\r\n        <div class=\"card\">\r\n          <h4>Colour palette<\/h4>\r\n          <div style=\"display:flex;gap:8px;margin-top:10px;flex-wrap:wrap;\">\r\n            <div style=\"width:44px;height:44px;border-radius:8px;background:#F4B8C1;\"><\/div>\r\n            <div style=\"width:44px;height:44px;border-radius:8px;background:#C9A84C;\"><\/div>\r\n            <div style=\"width:44px;height:44px;border-radius:8px;background:#FFFFFF;border:1px solid #eee;\"><\/div>\r\n            <div style=\"width:44px;height:44px;border-radius:8px;background:#D4687A;\"><\/div>\r\n            <div style=\"width:44px;height:44px;border-radius:8px;background:#1C1410;\"><\/div>\r\n          <\/div>\r\n          <p style=\"font-size:12px;color:var(--soft);margin-top:10px;\">#F4B8C1 - #C9A84C - #FFFFFFFF - #D4687A - #1C1410<\/p>\r\n        <\/div>\r\n        <div class=\"card\">\r\n          <h4>Typography<\/h4>\r\n          <p style=\"font-family:'Cormorant Garamond',serif;font-size:22px;color:var(--dark);\">Cormorant Garamond<\/p>\r\n          <p style=\"font-size:13px;color:var(--soft);\">Elegant titles with serif - Playfair Display as an alternative<\/p>\r\n          <p style=\"font-size:15px;color:var(--mid);margin-top:8px;\">DM Sans \/ Montserrat \/ Lato<\/p>\r\n          <p style=\"font-size:13px;color:var(--soft);\">Textos e legendas - limpo e leg\u00edvel<\/p>\r\n        <\/div>\r\n        <div class=\"card\">\r\n          <h4>Photography &amp; Video<\/h4>\r\n          <p style=\"font-size:13px;color:var(--mid);line-height:1.7;\">Natural light whenever possible - Clean background or ateli\u00ea as a dining room - Flat lay for bowling - Frontal for Rosy to speak - Vertical reels 9:16 - Legends always active - 15-45 seconds<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 5. IDEIAS DE CONTE\u00daDO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"conteudo\">\r\n  <div class=\"section-kicker\">05 - Idea Bank<\/div>\r\n  <h2>100+ content ideas<\/h2>\r\n  <p class=\"section-lead\">Organised into 8 categories to facilitate planning. Enough content for months of consistent publishing without repetition.<\/p>\r\n\r\n  <!-- CAT 1 -->\r\n  <div class=\"cat-title\">\ud83c\udfe0 Category 1 - Racks &amp; Rotina Real<\/div>\r\n  <p style=\"font-size:14px;color:var(--mid);margin-bottom:20px;\">The heart of the humanisation strategy. Showing the day-to-day creates the emotional connection that transforms followers into fans.<\/p>\r\n  <div class=\"ideas-grid mb-48\">\r\n    <div class=\"idea-card\"><div class=\"idea-num\">01<\/div><div class=\"idea-cat\">Morning Routine - Reel<\/div><div class=\"idea-title\">Me arrumando para ir trabalhar<\/div><div class=\"idea-desc\">Rosy agreeing cedo, drinking coffee, placing the avental - the real life before entering the magic of the confeitaria.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Reel 30s<\/span><span class=\"idea-tag\">Daily Story<\/span><span class=\"idea-tag\">Muito identific\u00e1vel<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">02<\/div><div class=\"idea-cat\">Rotina - Reel<\/div><div class=\"idea-title\">A day in the life of a baker in Madrid<\/div><div class=\"idea-desc\">Da manh\u00e3 at\u00e9 a \u00faltima entrega - formato vlog que humaniza completamente o perfil e gera alt\u00edssima reten\u00e7\u00e3o.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Vlog Reel<\/span><span class=\"idea-tag\">High range<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">03<\/div><div class=\"idea-cat\">Frames - Reel<\/div><div class=\"idea-title\">Fazendo a \u00faltima entrega do dia<\/div><div class=\"idea-desc\">The course, the client's arrival, the reaction - showing the real impact of the work is emotionally powerful.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Emo\u00e7\u00e3o<\/span><span class=\"idea-tag\">Reel<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">04<\/div><div class=\"idea-cat\">Authenticity - Reel<\/div><div class=\"idea-title\">When the order is wrong - and how to solve it<\/div><div class=\"idea-desc\">Real vulnerability. Showing what mistakes happen and how Rosy resolves them generates identification and trust.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">High identification<\/span><span class=\"idea-tag\">Comments<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">05<\/div><div class=\"idea-cat\">Rotina - Story<\/div><div class=\"idea-title\">S\u00e1bado no ateli\u00ea: o dia mais corrido da semana<\/div><div class=\"idea-desc\">Weekly series of Stories showing the most intense day - builds expectation and ritual accompaniment.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Weekly series<\/span><span class=\"idea-tag\">Story<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">06<\/div><div class=\"idea-cat\">Frames - Reel<\/div><div class=\"idea-title\">Recebendo ingredientes da semana<\/div><div class=\"idea-desc\">Show the quality of the ingredients, the sourcing process - details that build trust and perceived value.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Quality<\/span><span class=\"idea-tag\">Short reel<\/span><\/div><\/div>\r\n  <\/div>\r\n\r\n  <!-- CAT 2 -->\r\n  <div class=\"cat-title\">\ud83c\udfa8 Category 2 - Artistic Process &amp; Technique<\/div>\r\n  <p style=\"font-size:14px;color:var(--mid);margin-bottom:20px;\">Showing the process of creation is hypnotic. It shows mastery and attracts both admirers and people who want to learn.<\/p>\r\n  <div class=\"ideas-grid mb-48\">\r\n    <div class=\"idea-card\"><div class=\"idea-num\">07<\/div><div class=\"idea-cat\">Process - Reel<\/div><div class=\"idea-title\">Time-lapse of the complete decoration of a wedding bun<\/div><div class=\"idea-desc\">From the bolus nu to the final, accelerated product - one of the most popular formats on Instagram.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Viral<\/span><span class=\"idea-tag\">ASMR baking<\/span><span class=\"idea-tag\">Reel<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">08<\/div><div class=\"idea-cat\">Technique - Reel<\/div><div class=\"idea-title\">How do I make sugar flowers that look like real flowers?<\/div><div class=\"idea-desc\">Tutorial of a specific high-level technique - demonstrates mastery and generates an immediate desire to learn.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Alto save<\/span><span class=\"idea-tag\">Tutorial<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">09<\/div><div class=\"idea-cat\">Before\/Depois - Reel<\/div><div class=\"idea-title\">Do esbo\u00e7o ao bolo finalizado<\/div><div class=\"idea-desc\">Show the client's original sketch and the result - extremely satisfactory format and with very high retention.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Viral transition<\/span><span class=\"idea-tag\">Reel<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">10<\/div><div class=\"idea-cat\">Technique - Reel<\/div><div class=\"idea-title\">How to transport bolos from one place to another without accidents<\/div><div class=\"idea-desc\">Universal question for any confectioner. Highly useful content that generates salvage and partilhas.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">High share<\/span><span class=\"idea-tag\">Practical<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">11<\/div><div class=\"idea-cat\">Local - Reel<\/div><div class=\"idea-title\">Fazendo um bolo tem\u00e1tico do Real Madrid<\/div><div class=\"idea-desc\">Conte\u00fado local e culturalmente relevante em Madrid - potencial de viraliza\u00e7\u00e3o pela identidade geogr\u00e1fica.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Local viral<\/span><span class=\"idea-tag\">Madrid<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">12<\/div><div class=\"idea-cat\">Process - Carrossel<\/div><div class=\"idea-title\">Fondant vs. chantilly: which one to use for each occasion?<\/div><div class=\"idea-desc\">Comparative guide that educates and positions Rosy as a technical authority. High save and partilha for beginners.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Educational<\/span><span class=\"idea-tag\">Carrossel<\/span><\/div><\/div>\r\n  <\/div>\r\n\r\n  <!-- CAT 3 -->\r\n  <div class=\"cat-title\">\ud83d\udc69\u200d\ud83c\udfeb Categoria 3 - Ensino &amp; Educa\u00e7\u00e3o<\/div>\r\n  <p style=\"font-size:14px;color:var(--mid);margin-bottom:20px;\">The pillar that transforms followers into a loyal community. Educational content generates saves and shares - the most valued signals by the algorithm.<\/p>\r\n  <div class=\"ideas-grid mb-48\">\r\n    <div class=\"idea-card\"><div class=\"idea-num\">13<\/div><div class=\"idea-cat\">Easy Tutorial - Reel<\/div><div class=\"idea-title\">Como fazer um bolo de anivers\u00e1rio simples para a sua filha<\/div><div class=\"idea-desc\">Direct tutorial for inexperienced mothers - the most emotional audience and the one that shares the most with friends.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">M\u00e3es<\/span><span class=\"idea-tag\">High share<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">14<\/div><div class=\"idea-cat\">Dica - Reel 15s<\/div><div class=\"idea-title\">O truque do palito: how to know if the bolo is ready<\/div><div class=\"idea-desc\">Ultra basic information that millions of people don't know. Simple content with huge scope for those who are just starting out.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Initiators<\/span><span class=\"idea-tag\">Viral<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">15<\/div><div class=\"idea-cat\">Recipe - Carrossel<\/div><div class=\"idea-title\">Como fazer pasta de a\u00e7\u00facar caseira com 3 ingredientes<\/div><div class=\"idea-desc\">Free fondant recipe - shows generosity and creates desire to learn more with Rosy in paid courses.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Lead magnet<\/span><span class=\"idea-tag\">Alto save<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">16<\/div><div class=\"idea-cat\">Erro comum - Reel<\/div><div class=\"idea-title\">Why does the bolus sink in the centre (and how to avoid it)?<\/div><div class=\"idea-desc\">A d\u00favida mais pesquisada de confeitaria dom\u00e9stica. Conte\u00fado de solu\u00e7\u00e3o de problema com salvamentos alt\u00edssimos.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Problem+Solution<\/span><span class=\"idea-tag\">Save<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">17<\/div><div class=\"idea-cat\">Utensils - Carrossel<\/div><div class=\"idea-title\">The 10 essential tools for a beginner confectioner<\/div><div class=\"idea-desc\">Guia de compra que as iniciantes guardam e partilham. Potencial de parcerias com marcas no futuro.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Guide<\/span><span class=\"idea-tag\">Partnerships<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">18<\/div><div class=\"idea-cat\">Bil\u00edngue - Reel<\/div><div class=\"idea-title\">Birthday cake without oven (em espanhol e portugu\u00eas)<\/div><div class=\"idea-desc\">Conte\u00fado bil\u00edngue que alcan\u00e7a tanto o p\u00fablico hispan\u00f3fono de Madrid quanto a comunidade lus\u00f3fona online.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Double reach<\/span><span class=\"idea-tag\">EN+PT<\/span><\/div><\/div>\r\n  <\/div>\r\n\r\n  <!-- CAT 4 -->\r\n  <div class=\"cat-title\">\ud83d\udcbc Category 4 - Entrepreneurship &amp; Business<\/div>\r\n  <p style=\"font-size:14px;color:var(--mid);margin-bottom:20px;\">Rosy speaks as an equal - not as a distant coach, but as someone who has experienced real challenges. That is what converts.<\/p>\r\n  <div class=\"ideas-grid mb-48\">\r\n    <div class=\"idea-card\"><div class=\"idea-num\">19<\/div><div class=\"idea-cat\">History - Reel Series<\/div><div class=\"idea-title\">How to open Rosy Cakes do zero in Madrid<\/div><div class=\"idea-desc\">The most important series of the profile - the beginning, the mediation, the first orders. It can be divided into several episodes.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Series<\/span><span class=\"idea-tag\">High range<\/span><span class=\"idea-tag\">Viralise<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">20<\/div><div class=\"idea-cat\">Vulnerability - Reel<\/div><div class=\"idea-title\">O dia em que quis quis desistir - e por que n\u00e3o desisti<\/div><div class=\"idea-desc\">Honest emotional post about the most difficult moment. This type of content generates hundreds of comments of identification.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Emotional<\/span><span class=\"idea-tag\">Comments<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">21<\/div><div class=\"idea-cat\">Pr\u00e1tico - Carrossel<\/div><div class=\"idea-title\">How to specify a customised bolus (with formula)<\/div><div class=\"idea-desc\">The number 1 question for those who want to start selling. Carrossel with concrete formula - very high save and share.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Alto save<\/span><span class=\"idea-tag\">Entrepreneurs<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">22<\/div><div class=\"idea-cat\">Real - Reel<\/div><div class=\"idea-title\">Quanto custa abrir uma pastelaria em Madrid? The truth<\/div><div class=\"idea-desc\">Transparency on real costs - one of the most viralised content in the women's entrepreneurship niche.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Viral potential<\/span><span class=\"idea-tag\">Transparency<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">23<\/div><div class=\"idea-cat\">Identity - Reel<\/div><div class=\"idea-title\">Being an immigrant and an entrepreneur - my true story<\/div><div class=\"idea-desc\">If applied to Rosy, this narrative is extremely powerful - it connects with the entire Lusophone and Latin community in Madrid.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Identidade<\/span><span class=\"idea-tag\">Comunidade<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">24<\/div><div class=\"idea-cat\">Pr\u00e1tico - Carrossel<\/div><div class=\"idea-title\">5 steps to start selling skittles at home legally<\/div><div class=\"idea-desc\">Practical and legal information that any aspiring confectioner needs. Very high potential for sharing and saving.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Partilha alta<\/span><span class=\"idea-tag\">Practical<\/span><\/div><\/div>\r\n  <\/div>\r\n\r\n  <!-- CAT 5 -->\r\n  <div class=\"cat-title\">\ud83d\udc97 Category 5 - Inspiration for Women &amp; Mothers<\/div>\r\n  <p style=\"font-size:14px;color:var(--mid);margin-bottom:20px;\">Content that speaks directly to the hearts of the public. It is the pillar that makes people make friends and share.<\/p>\r\n  <div class=\"ideas-grid mb-48\">\r\n    <div class=\"idea-card\"><div class=\"idea-num\">25<\/div><div class=\"idea-cat\">Inspira\u00e7\u00e3o - Reel<\/div><div class=\"idea-title\">Para a mulher que acha que n\u00e3o tem talento para nada<\/div><div class=\"idea-desc\">Direct and empathetic message for insecure women - the audience that most needs to hear Rosy's story.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Muito partilhado<\/span><span class=\"idea-tag\">M\u00e3es<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">26<\/div><div class=\"idea-cat\">Family - Reel<\/div><div class=\"idea-title\">Como ensinar os seus filhos a fazer bolos<\/div><div class=\"idea-desc\">A family activity that creates unsearchable memories - emotional content that mothers love to share.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Family<\/span><span class=\"idea-tag\">Emotional<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">27<\/div><div class=\"idea-cat\">Reflex\u00e3o - Reel<\/div><div class=\"idea-title\">Letter to Rosy from 10 years ago<\/div><div class=\"idea-desc\">Emotional reflection on the course - a very partilhado format that fully humanises the personal brand.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Emotional Viral<\/span><span class=\"idea-tag\">Story<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">28<\/div><div class=\"idea-cat\">Motiva\u00e7\u00e3o - Reel<\/div><div class=\"idea-title\">You don't need an expensive course to get started<\/div><div class=\"idea-desc\">Counter-intuitive message that surprises - perfect to attract those who are afraid to start due to lack of resources.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Counter-intuitive<\/span><span class=\"idea-tag\">Share<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">29<\/div><div class=\"idea-cat\">Emo\u00e7\u00e3o - Carrossel<\/div><div class=\"idea-title\">O que a confeitaria me ensinou sobre a vida<\/div><div class=\"idea-desc\">Deep personal reflections that connect community with life values - the kind of content that is saved.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Save<\/span><span class=\"idea-tag\">Philosophical<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">30<\/div><div class=\"idea-cat\">Equil\u00edbrio - Reel<\/div><div class=\"idea-title\">How do I balance family, work and children?<\/div><div class=\"idea-desc\">The question that every enterprising woman faces - Rosy's honest answer generates a wave of identification.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">M\u00e3es<\/span><span class=\"idea-tag\">High comment<\/span><\/div><\/div>\r\n  <\/div>\r\n\r\n  <!-- CAT 6 -->\r\n  <div class=\"cat-title\">\ud83d\udd25 Category 6 - Viral &amp; Interactive<\/div>\r\n  <div class=\"ideas-grid mb-48\">\r\n    <div class=\"idea-card\"><div class=\"idea-num\">31<\/div><div class=\"idea-cat\">Community - Story<\/div><div class=\"idea-title\">Qual bolo devo fazer esta semana? (vote!)<\/div><div class=\"idea-desc\">Simple poll that makes the follower feel that she participates in the creation - then show the result and thank her.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Stories poll<\/span><span class=\"idea-tag\">Engajamento<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">32<\/div><div class=\"idea-cat\">Nostalgia - Post<\/div><div class=\"idea-title\">What is your childhood bolus? Comment here!<\/div><div class=\"idea-desc\">Simple question that generates dozens of comments for nostalgia - the most powerful emotional trigger on Instagram.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Comments<\/span><span class=\"idea-tag\">Viral<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">33<\/div><div class=\"idea-cat\">UGC - Challenge<\/div><div class=\"idea-title\">Challenge: recreate this bolo and mark me!<\/div><div class=\"idea-desc\">Monthly challenge with symbolic reward - generates content created by followers and attracts new audiences through shares.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">UGC<\/span><span class=\"idea-tag\">Novo p\u00fablico<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">34<\/div><div class=\"idea-cat\">Humour - Story<\/div><div class=\"idea-title\">Orders I received this week (the most critical)<\/div><div class=\"idea-desc\">Show unusual orders with humour - content that every confectioner and customer understands and shares immediately.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Humour<\/span><span class=\"idea-tag\">Story series<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">35<\/div><div class=\"idea-cat\">Rea\u00e7\u00e3o - Reel<\/div><div class=\"idea-title\">A rea\u00e7\u00e3o da cliente ao ver o seu bolo pela primeira vez<\/div><div class=\"idea-desc\">With the authorisation of the client - authentic emotional reactions are one of the most viable contents of the category.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Emotional Viral<\/span><span class=\"idea-tag\">Partilhas<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">36<\/div><div class=\"idea-cat\">Community - Post<\/div><div class=\"idea-title\">Celebrating a follower who did my gig!<\/div><div class=\"idea-desc\">Repost and celebrate when a follower tries to make a Rosy-inspired bolus - it creates a deep emotional bond.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Loyalty<\/span><span class=\"idea-tag\">UGC<\/span><\/div><\/div>\r\n  <\/div>\r\n\r\n  <!-- CAT 7 -->\r\n  <div class=\"cat-title\">\ud83d\uddd3\ufe0f Categoria 7 - Datas Especiais &amp; Sazonal<\/div>\r\n  <div class=\"ideas-grid mb-48\">\r\n    <div class=\"idea-card\"><div class=\"idea-num\">37<\/div><div class=\"idea-cat\">Dia das M\u00e3es - Reel<\/div><div class=\"idea-title\">O bolo perfeito para surpreender a sua m\u00e3e<\/div><div class=\"idea-desc\">Special tutorial for the biggest sales date of the year - publish 2 weeks in advance to maximise reach and orders.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Sazonal<\/span><span class=\"idea-tag\">Bandages<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">38<\/div><div class=\"idea-cat\">Natal - Reel<\/div><div class=\"idea-title\">How to make a Natal bolus that impresses<\/div><div class=\"idea-desc\">Tutorial natal\u00edcio com t\u00e9cnicas festivas - conte\u00fado que viraliza na \u00e9poca e gera encomendas para dezembro.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Natal<\/span><span class=\"idea-tag\">Viral seasonal<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">39<\/div><div class=\"idea-cat\">Halloween - Reel<\/div><div class=\"idea-title\">Bowling scares that are easy to make<\/div><div class=\"idea-desc\">Fun Halloween tutorial that any mother can try at home - very powerful at this specific time of year.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">M\u00e3es<\/span><span class=\"idea-tag\">Sazonal<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">40<\/div><div class=\"idea-cat\">Trends - Carrossel<\/div><div class=\"idea-title\">Trends in wedding balls for 2026<\/div><div class=\"idea-desc\">Conte\u00fado de tend\u00eancias que noivas pesquisam ativamente - atrai um segmento premium de alto valor de encomenda.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">SEO<\/span><span class=\"idea-tag\">Noivas<\/span><\/div><\/div>\r\n  <\/div>\r\n\r\n  <!-- CAT 8 -->\r\n  <div class=\"cat-title\">\ud83d\udcb0 Categoria 8 - Conte\u00fado de Vendas (Soft Selling)<\/div>\r\n  <div class=\"ideas-grid\">\r\n    <div class=\"idea-card\"><div class=\"idea-num\">41<\/div><div class=\"idea-cat\">Portfolio - Reel<\/div><div class=\"idea-title\">Revelando o bolo mais bonito que j\u00e1 fiz<\/div><div class=\"idea-desc\">Showcase of the best work in backstage storytelling - creating desire and quality reference at the same time.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Portfolio<\/span><span class=\"idea-tag\">Desejo<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">42<\/div><div class=\"idea-cat\">Product - Reel<\/div><div class=\"idea-title\">How to order a cake at Rosy Cakes<\/div><div class=\"idea-desc\">Explains the process without sales pressure - answers the questions of those who are considering ordering.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Funil<\/span><span class=\"idea-tag\">Convers\u00e3o<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">43<\/div><div class=\"idea-cat\">Workshop - Story<\/div><div class=\"idea-title\">New: presence workshops ateli\u00ea<\/div><div class=\"idea-desc\">Workshop advertisement with virtual tour of the space - creates anticipation and desire to participate before opening the doors.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Launch<\/span><span class=\"idea-tag\">Workshop<\/span><\/div><\/div>\r\n    <div class=\"idea-card\"><div class=\"idea-num\">44<\/div><div class=\"idea-cat\">Course - Reel<\/div><div class=\"idea-title\">How does my online decoration course work?<\/div><div class=\"idea-desc\">Demonstration of the course content without revealing everything - generates interest and enrolments in a natural and unforced way.<\/div><div class=\"idea-tags\"><span class=\"idea-tag\">Course<\/span><span class=\"idea-tag\">Soft sell<\/span><\/div><\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 6. CALEND\u00c1RIO \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"calendario\">\r\n  <div class=\"section-kicker\">06 - Editorial Calendar<\/div>\r\n  <h2>Typical week - 5 publications<\/h2>\r\n  <p class=\"section-lead\">Consistency exceeds frequency. Starting with 5 posts per week is sustainable and enough to grow consistently.<\/p>\r\n\r\n  <div class=\"schedule mb-32\">\r\n    <div class=\"sched-row\"><div class=\"sched-day\">Second<\/div><div class=\"sched-content\">Motiva\u00e7\u00e3o &amp; empreendedorismo - open the week with energy<\/div><div class=\"sched-fmt\">Reel<\/div><\/div>\r\n    <div class=\"sched-row\"><div class=\"sched-day\">Ter\u00e7a<\/div><div class=\"sched-content\">Carrossel educational - tutorial, dica, guia pr\u00e1tico<\/div><div class=\"sched-fmt\">Carrossel<\/div><\/div>\r\n    <div class=\"sched-row\"><div class=\"sched-day\">Quarta<\/div><div class=\"sched-content\">Frames &amp; real rotaries - the workshop, the process, Rosy at work<\/div><div class=\"sched-fmt\">Reel<\/div><\/div>\r\n    <div class=\"sched-row\"><div class=\"sched-day\">Quinta<\/div><div class=\"sched-content\">Showcase of the gig of the week - finished product, high quality<\/div><div class=\"sched-fmt\">Photo<\/div><\/div>\r\n    <div class=\"sched-row\"><div class=\"sched-day\">Sixth<\/div><div class=\"sched-content\">Artistic process - special technique, details, making-of<\/div><div class=\"sched-fmt\">Reel<\/div><\/div>\r\n    <div class=\"sched-row\"><div class=\"sched-day\">Saturday<\/div><div class=\"sched-content\">Stories em s\u00e9rie - o dia mais movimentado do ateli\u00ea, ao vivo<\/div><div class=\"sched-fmt\">Daily stories<\/div><\/div>\r\n    <div class=\"sched-row\"><div class=\"sched-day\">Sunday<\/div><div class=\"sched-content\">Personal inhalation \/ rest - ou reel leve de reflex\u00e3o<\/div><div class=\"sched-fmt\">Optional<\/div><\/div>\r\n  <\/div>\r\n\r\n  <div style=\"background:var(--rose-pale);border-radius:12px;padding:16px 20px;border-left:4px solid var(--rose);\">\r\n    <p style=\"font-size:14px;color:var(--rose-dark);font-weight:600;\">\ud83d\udccc Regra de ouro dos Stories<\/p>\r\n    <p style=\"font-size:14px;color:var(--mid);margin-top:6px;\">Stories must be published <strong>on a daily basis<\/strong> - even if it's only 2-3 frames. They keep the profile active at the top of the list of followers' views and the algorithm rewards this consistency.<\/p>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 7. HOOKS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section>\r\n  <div class=\"section-kicker\">07 - Primeiros 3 Segundos<\/div>\r\n  <h2>Phrases that param or scroll<\/h2>\r\n  <p class=\"section-lead\">The first 3 seconds of a Reel decide if anyone attends until the end. These phrases were created specifically for Rosy's audience.<\/p>\r\n\r\n  <div class=\"hooks\">\r\n    <div class=\"hook\"><span class=\"hook-q\">\"<\/span>Comecei do zero em Madrid e hoje tenho clientes \u00e0 espera 3 semanas - deixa-me contar como.<\/div>\r\n    <div class=\"hook\"><span class=\"hook-q\">\"<\/span>This mistake cost me an entire wedding bolo. Learn with my story.<\/div>\r\n    <div class=\"hook\"><span class=\"hook-q\">\"<\/span>S\u00e3o 5h30 da manh\u00e3 e j\u00e1 estou na cozinha - mas este bolo vale absolutamente tudo.<\/div>\r\n    <div class=\"hook\"><span class=\"hook-q\">\"<\/span>If you are a mother and want to make your child's birthday party, start here.<\/div>\r\n    <div class=\"hook\"><span class=\"hook-q\">\"<\/span>No one told me this when I opened my bakery in 2016. I'm telling you now.<\/div>\r\n    <div class=\"hook\"><span class=\"hook-q\">\"<\/span>A cliente chorou quando viu o bolo. Eu tamb\u00e9m quase chorei. V\u00ea o resultado.<\/div>\r\n    <div class=\"hook\"><span class=\"hook-q\">\"<\/span>Do you want to own a bakery? Let me tell you what nobody tells you about this business.<\/div>\r\n    <div class=\"hook\"><span class=\"hook-q\">\"<\/span>In 45 seconds I teach you the trick I use in all my wedding parties.<\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 8. AS ROSEIRAS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"roseiras\">\r\n  <div class=\"roseiras-block\">\r\n    <h2>As Roseiras \ud83c\udf39<\/h2>\r\n    <p class=\"subtitle\">A comunidade que vai florescer \u00e0 volta da Rosy<\/p>\r\n    <p>One of the most powerful elements of reference profiles is to create an identity for the community - a loving name that creates a sense of belonging. Julia Postigo has the \"Labinhas\". Rosy will have the <strong>Roseiras<\/strong>: women who, like Rosy, flourish through business and entrepreneurship.<\/p>\r\n  <\/div>\r\n\r\n  <div class=\"section-kicker\">08 - Community<\/div>\r\n  <h2>How to build the Roseiras<\/h2>\r\n  <p class=\"section-lead\">An engaged community is worth more than 100,000 passive followers. Here's how to create this genuine link.<\/p>\r\n\r\n  <div class=\"community-grid\">\r\n    <div class=\"comm-card\"><div class=\"comm-icon\">\ud83d\udcf2<\/div><div class=\"comm-title\">Telegram Group \"Roseiras\"<\/div><div class=\"comm-desc\">For some of the courses - sharing of work, questions, mutual support. Rosy responds 2\u00d7 per week.<\/div><\/div>\r\n    <div class=\"comm-card\"><div class=\"comm-icon\">\ud83d\udce7<\/div><div class=\"comm-title\">Weekly Newsletter<\/div><div class=\"comm-desc\">Intimate email with 1 exclusive tip, 1 recipe and news of the week - different from Instagram, more personal.<\/div><\/div>\r\n    <div class=\"comm-card\"><div class=\"comm-icon\">\ud83c\udfc6<\/div><div class=\"comm-title\">Monthly Challenge \"Cria com Rosy\".\"<\/div><div class=\"comm-desc\">Every month a different gig - the closest Roseira wins a free workshop.<\/div><\/div>\r\n    <div class=\"comm-card\"><div class=\"comm-icon\">\u2b50<\/div><div class=\"comm-title\">\"Roseira do M\u00eas\"<\/div><div class=\"comm-desc\">Monthly highlighting of a follower - who is chosen tells all friends and creates pride of belonging.<\/div><\/div>\r\n    <div class=\"comm-card\"><div class=\"comm-icon\">\ud83c\udf99\ufe0f<\/div><div class=\"comm-title\">Quinzenais Lives<\/div><div class=\"comm-desc\">A cada 15 dias: tutorial ao vivo, Q&amp;A com as Roseiras, ou bastidores em tempo real. The algorithm loves.<\/div><\/div>\r\n    <div class=\"comm-card\"><div class=\"comm-icon\">\ud83c\udf93<\/div><div class=\"comm-title\">Rosy Cakes School<\/div><div class=\"comm-desc\">Branding do ecossistema de cursos - free mini-course \u2192 basic course \u2192 premium mentoring \u2192 face-to-face workshop.<\/div><\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 9. HASHTAGS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"hashtags\">\r\n  <div class=\"section-kicker\">09 - Strategic Hashtags<\/div>\r\n  <h2>The right hashtags for each type of post<\/h2>\r\n  <p class=\"section-lead\">Mixing high-volume hashtags with specific niches increases organic reach and attracts the right qualified audience.<\/p>\r\n\r\n  <div class=\"two-col\">\r\n    <div>\r\n      <h4 style=\"margin-bottom:12px;\">\ud83c\udf82 Branded hashtags (always use)<\/h4>\r\n      <div class=\"htag-cloud mb-24\">\r\n        <span class=\"htag htag-rose\">#rosycakesmadrid<\/span>\r\n        <span class=\"htag htag-rose\">#rosycakes<\/span>\r\n        <span class=\"htag htag-rose\">1TP5Customised tarts<\/span>\r\n      <\/div>\r\n\r\n      <h4 style=\"margin-bottom:12px;\">\ud83c\udf82 Product and niche hashtags<\/h4>\r\n      <div class=\"htag-cloud mb-24\">\r\n        <span class=\"htag htag-rose\">#pasteleriamadrid<\/span>\r\n        <span class=\"htag htag-rose\">#tartasmadrid<\/span>\r\n        <span class=\"htag htag-rose\">#confiteriamadrid<\/span>\r\n        <span class=\"htag htag-rose\">1TP5WeddingTartasdeboda<\/span>\r\n        <span class=\"htag htag-rose\">#artasfondant<\/span>\r\n        <span class=\"htag htag-rose\">#artasartistics<\/span>\r\n        <span class=\"htag htag-rose\">#pasteleramadrid<\/span>\r\n        <span class=\"htag htag-rose\">#cakedecorating<\/span>\r\n        <span class=\"htag htag-rose\">#customcake<\/span>\r\n      <\/div>\r\n\r\n      <h4 style=\"margin-bottom:12px;\">\ud83c\udf0d Hashtags of reach (Reels virais)<\/h4>\r\n      <div class=\"htag-cloud\">\r\n        <span class=\"htag htag-dark\">#tartasespana<\/span>\r\n        <span class=\"htag htag-dark\">#reposteria<\/span>\r\n        <span class=\"htag htag-dark\">#pakery<\/span>\r\n        <span class=\"htag htag-dark\">#cakeart<\/span>\r\n        <span class=\"htag htag-dark\">#weddingcake<\/span>\r\n        <span class=\"htag htag-dark\">#baking<\/span>\r\n      <\/div>\r\n    <\/div>\r\n    <div>\r\n      <h4 style=\"margin-bottom:12px;\">\ud83d\udcbc Entrepreneurship hashtags (educational content)<\/h4>\r\n      <div class=\"htag-cloud mb-24\">\r\n        <span class=\"htag htag-gold\">#womenentrepreneurs<\/span>\r\n        <span class=\"htag htag-gold\">1TP5Female entrepreneurship<\/span>\r\n        <span class=\"htag htag-gold\">#emprendedoramadrid<\/span>\r\n        <span class=\"htag htag-gold\">1TP5Women's business<\/span>\r\n        <span class=\"htag htag-gold\">#momentumentrepreneurship<\/span>\r\n        <span class=\"htag htag-gold\">#womenbusinesses<\/span>\r\n        <span class=\"htag htag-gold\">1TP5Businessfromthe<\/span>\r\n      <\/div>\r\n\r\n      <h4 style=\"margin-bottom:12px;\">\ud83d\udc69\u200d\ud83c\udfeb Hashtags de ensino e comunidade<\/h4>\r\n      <div class=\"htag-cloud\">\r\n        <span class=\"htag htag-gold\">1TP5Learnpaste-making<\/span>\r\n        <span class=\"htag htag-gold\">1TP5EasyPreposteries<\/span>\r\n        <span class=\"htag htag-gold\">#coursesreposteria<\/span>\r\n        <span class=\"htag htag-gold\">1TP5Preposteriapassofstep<\/span>\r\n        <span class=\"htag htag-gold\">1TP5Learntomakeartarts<\/span>\r\n        <span class=\"htag htag-gold\">#utorialreposteria<\/span>\r\n        <span class=\"htag htag-gold\">#cakestagram<\/span>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<!-- \u2550\u2550\u2550 10. PR\u00d3XIMOS PASSOS \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<section id=\"acoes\">\r\n  <div class=\"section-kicker\">10 - Action Plan<\/div>\r\n  <h2>The next 6 months - step by step<\/h2>\r\n  <p class=\"section-lead\">The path is progressive. Each phase builds on the previous one. Consistency surpasses perfection at every stage.<\/p>\r\n\r\n  <div class=\"phases\">\r\n    <div class=\"phase\">\r\n      <div class=\"phase-label\">\r\n        <span class=\"phase-num\">01<\/span>\r\n        <div class=\"phase-name\">Funda\u00e7\u00e3o<\/div>\r\n        <div class=\"phase-period\">Month 1<\/div>\r\n      <\/div>\r\n      <div class=\"phase-items\">\r\n        <div class=\"phase-item\">Update the bio with the new positioning \"Pasteleira &amp; Empreendedora\".\"<\/div>\r\n        <div class=\"phase-item\">Trocar foto de perfil para foto da Rosy no ateli\u00ea - sorrindo, com avental<\/div>\r\n        <div class=\"phase-item\">Reorganise the highlights with the new structure (ABOUT ROSY, BASTIDORES, LEARN HOW TO, COURSES, ROSEIRAS)<\/div>\r\n        <div class=\"phase-item\">Publish the first personal presentation Reel - tell Rosy's story<\/div>\r\n        <div class=\"phase-item\">Define colour palette and consistent visual aesthetics for the posts.<\/div>\r\n        <div class=\"phase-item\">Start daily stories - even if they are simple, 2-3 frames per day.<\/div>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"phase\">\r\n      <div class=\"phase-label\">\r\n        <span class=\"phase-num\">02<\/span>\r\n        <div class=\"phase-name\">Constru\u00e7\u00e3o<\/div>\r\n        <div class=\"phase-period\">Months 2-3<\/div>\r\n      <\/div>\r\n      <div class=\"phase-items\">\r\n        <div class=\"phase-item\">Establish a cadence of 5 posts per week - consistency above all else<\/div>\r\n        <div class=\"phase-item\">Iniciar a s\u00e9rie \"Como abri a Rosy Cakes do zero\" - 4-6 epis\u00f3dios<\/div>\r\n        <div class=\"phase-item\">Publishing the first educational tutorial and using the weekly question box<\/div>\r\n        <div class=\"phase-item\">Fazer as primeiras 2 Lives ao vivo com a comunidade<\/div>\r\n        <div class=\"phase-item\">Collaborate with 2-3 partner accounts in Madrid (photographers, event organisers)<\/div>\r\n        <div class=\"phase-item\">Analysing what content generates more reach and doubling the bet on these formats<\/div>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"phase\">\r\n      <div class=\"phase-label\">\r\n        <span class=\"phase-num\">03<\/span>\r\n        <div class=\"phase-name\">Comunidade<\/div>\r\n        <div class=\"phase-period\">Months 4-5<\/div>\r\n      <\/div>\r\n      <div class=\"phase-items\">\r\n        <div class=\"phase-item\">Officially launching \"As Roseiras\" - announcing the name and creating an identity<\/div>\r\n        <div class=\"phase-item\">Creating the first community challenge with symbolic reward<\/div>\r\n        <div class=\"phase-item\">Come\u00e7ar a repostar conte\u00fado de seguidoras que fizeram bolos com as dicas da Rosy<\/div>\r\n        <div class=\"phase-item\">Launch free mini-course to attract emails - first step in the funnel<\/div>\r\n        <div class=\"phase-item\">Create a Telegram group for the first rosemaries of the community<\/div>\r\n      <\/div>\r\n    <\/div>\r\n    <div class=\"phase\">\r\n      <div class=\"phase-label\">\r\n        <span class=\"phase-num\">04<\/span>\r\n        <div class=\"phase-name\">Monetisation<\/div>\r\n        <div class=\"phase-period\">A partir do M\u00eas 6<\/div>\r\n      <\/div>\r\n      <div class=\"phase-items\">\r\n        <div class=\"phase-item\">Launching the first face-to-face workshop ateli\u00ea - an exclusive experience for Roseiras<\/div>\r\n        <div class=\"phase-item\">Create and launch the basic online bowling decoration course (\u20ac47-97)<\/div>\r\n        <div class=\"phase-item\">Explore partnerships with brands of ingredients and confectionery utensils<\/div>\r\n        <div class=\"phase-item\">Launch premium mentoring programme for those wanting to open their own bakery (\u20ac497+)<\/div>\r\n        <div class=\"phase-item\">Review the entire strategy on a quarterly basis based on the results obtained.<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- KPIs -->\r\n  <div class=\"three-col mt-32\">\r\n    <div class=\"card card-accent-rose\" style=\"text-align:center;\">\r\n      <div style=\"font-family:'Cormorant Garamond',serif;font-size:42px;font-weight:700;color:var(--rose);\">50K+<\/div>\r\n      <div style=\"font-weight:700;font-size:15px;margin:4px 0;\">Followers<\/div>\r\n      <div style=\"font-size:13px;color:var(--soft);\">12-month goal on Instagram<\/div>\r\n    <\/div>\r\n    <div class=\"card card-accent-gold\" style=\"text-align:center;\">\r\n      <div style=\"font-family:'Cormorant Garamond',serif;font-size:42px;font-weight:700;color:var(--gold-mid);\">5%+<\/div>\r\n      <div style=\"font-weight:700;font-size:15px;margin:4px 0;\">Engajamento<\/div>\r\n      <div style=\"font-size:13px;color:var(--soft);\">Taxa m\u00e9dia a manter (m\u00e9dia do setor: 1-2%)<\/div>\r\n    <\/div>\r\n    <div class=\"card card-accent-dark\" style=\"text-align:center;\">\r\n      <div style=\"font-family:'Cormorant Garamond',serif;font-size:42px;font-weight:700;color:var(--dark);\">1K+<\/div>\r\n      <div style=\"font-weight:700;font-size:15px;margin:4px 0;\">Roseiras<\/div>\r\n      <div style=\"font-size:13px;color:var(--soft);\">Loyal community in the newsletter + Telegram<\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<\/div><!-- \/page -->\r\n\r\n<!-- \u2550\u2550\u2550 FOOTER \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\r\n<footer>\r\n  <span class=\"footer-logo\">\ud83c\udf39 Rosy Cakes Madrid<\/span>\r\n  <p>rosycakesmadrid.com - @rosycakesmadrid - Madrid, 2026<\/p>\r\n  <div class=\"footer-credits\">\r\n    <span>Strategy developed by N1 Solutions - Document for internal and confidential use.<\/span>\r\n  <\/div>\r\n<\/footer>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Rosy Cakes \u2014 Guia Instagram Completo \ud83c\udf39 Estrat\u00e9gia Completa \u00b7 N1 Soluciones \u00d7 Rosy Cakes De pastelariaa marca pessoal O guia definitivo para o Instagram @rosycakesmadrid 6.1KSeguidores hoje 50K+Meta a 12 meses 100+Ideias de conte\u00fado 4 FasesPlano de ac\u00e7\u00e3o Sec\u00e7\u00f5es Diagn\u00f3stico Posicionamento Padr\u00e3o Perfil Feed &#038; Padr\u00e3o 100+ Ideias Calend\u00e1rio As Roseiras Hashtags Pr\u00f3ximos Passos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-3216","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/n1soluciones.com\/en\/wp-json\/wp\/v2\/pages\/3216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/n1soluciones.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/n1soluciones.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/n1soluciones.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/n1soluciones.com\/en\/wp-json\/wp\/v2\/comments?post=3216"}],"version-history":[{"count":10,"href":"https:\/\/n1soluciones.com\/en\/wp-json\/wp\/v2\/pages\/3216\/revisions"}],"predecessor-version":[{"id":3230,"href":"https:\/\/n1soluciones.com\/en\/wp-json\/wp\/v2\/pages\/3216\/revisions\/3230"}],"wp:attachment":[{"href":"https:\/\/n1soluciones.com\/en\/wp-json\/wp\/v2\/media?parent=3216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}